Video: I WILL™: Ray Lewis Behind the Scenes

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    Video Home » I WILL™: Ray Lewis Behind the Scenes


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    [MUSIC, YELLING] Life is about moments. What is that one moment? What is that one race? What's that one fight I found myself in that I had to make up my mind that I was going to be different. Ooh, look who it is. That's what I think we're trying to capture here. Yeah. Bringing Ray into the spot, we wanted to evoke those feelings that every kid that participates in our brand could feel and imagine. You can get a sense and a feel of, I remember what that was like. And more importantly for the athletes that are still out there, going, I can't wait for that feeling again. It always comes down to a one-on-one battle. This is what we're showing, is how you capture that one-on-one essence in your life? What's that battle? The kids kind of bring it out, because that's the perfect-- he faces uncertainty. And then, the confident one, I love the essence of it, right? Yeah. That's what we want to show them. That's what we want to give them. He can outrun you in a 40 or a 60? No way. You're not going to let me believe that. Trey's over here playing instigator. [INAUDIBLE] Oh, man. I want a real race. Everything is just changing. I'm telling you about the complex of the commercial. Because now that kid has real pressure. I lived this exact picture. You know I'm in it. I've been talking about, I was the underdog my whole life in this same situation. Ray, he's a natural athlete, natural track star. I don't have national that. So mine is coming from will-- will to go in every day. Ray Lewis has been a part of Under Armor for a long time. And we're proud we've been a big part of his career. There's still this message. It's almost a song that Ray has in his head. And it's so much about inspiration. It's things like, pissed off for greatness. It's things talking about moments. It's all those things that inspire kids, that tells them they can be something more than what we are today. You're only out here to win one job, that's it, one position. I need my 1s-- I need my 1s. [WHISTLE] [GRUNTING] Essence, passion-- What's up, man? --love, and sacrifice. It's commitment and loyalty, because every step of your path, you're going to go through all of those things, one way or another. And that's what this piece is about. This piece is about figuring out which one of those you need to work on. [CHATTERING] Ooh! Look who it is. Woo! [CHANTING] I will! I will! I will! I will! I will!
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